
In the 1930s, Joseph A. Morten and his son Joe W. turned trucking’s chaos into opportunity. From a small office in South Sioux City, Nebraska, they helped truckers navigate regulations, file paperwork, and secure insurance. Joe Jr.’s hustle and wartime experience built trust in a tough industry. When insurers refused trucking risks, the Mortens founded Great West Insurance in 1956 which grew into Great West Casualty Company — a national leader serving truckers.
Dave Nemo, has kept America’s truckers company for decades. He first helmed The Road Gang on WWL (AM) Radio, reaching drivers nationwide overnight. Now on Road Dog Trucking on Sirius XM, Nemo broadcasts daily from Nashville, blending news, entertainment, and country music guests for life on the road.
1973-Present
The mission of the OOIDA is to serve owner-operators, small fleets and professional truckers; to work for a business climate where truckers are treated equally and fairly; to promote highway safety and responsibility among all highway users; and to promote a better business climate and efficiency for all truck operators.
1888-1960
Ted Rodgers, born in 1888, left the coal mines to help shape trucking history. From selling trucks to founding Rodgers Motor Lines, he championed safer roads and better industry standards. As co-founder and first president of the American Trucking Association, Ted Rodgers left a legacy that still drives the industry today.
1914-2010
In 1932, John Ruan embarked on a journey that would redefine transportation. From humble beginnings, Ruan Transportation Management Systems emerged as a titan in the industry. Known for pioneering logistics solutions and prioritizing safety, Ruan’s legacy continues to shape the modern landscape. history.

